Professor level 2




I am Professor of Eurasian Sport and Director of the Centre for Eurasian Sport, working at the intersection of Sport, Business, Politics and Technology (especially in a Eurasian context). With more than 25 years of experience in some of the most prestigious Business Schools in the world, my publications are numerous and I have worked with some of the biggest names in sport. Among them are the likes of UEFA, Coca Cola, Formula E and Real Madrid. I am recognized as being an influential global commentator on current issues in elite professional sports. This means that I regularly appear on the likes of CNN and Al Jazeera, and provide insights for publications like Forbes and the Financial Times. 

PhD, University of Leeds, UK – Sports sponsorship
Director of Eurasian Sports, emlyon business school
  • Professor of Eurasian Sports Industry
  • Director of CESI