I work as a Full Professor of Marketing at emlyon business school (since 2021). Also, I'm affiliated with Sabanci Business School (Turkey) as a Network Professor (since 2020). I hold a Docent title in Marketing (2011) and a Ph.D. in Management Engineering (2007). My research focuses on digital experiences and digitalization as they unfold in consumer behavior and marketing. I have broad international experience designing and teaching over 50 different Ph.D., graduate, undergraduate, and lifelong learning courses in 17 various universities in nine countries (Belgium, Finland, France, Germany, Portugal, Sweden, Turkey, U.K, and the U.S.). Lastly, I provide consultancy for small, middle-sized, and listed international companies and pro-bono mentoring for technology start-ups.
2007: Ph.D. in Management Engineering (ABET accredited), Istanbul Technical University, Istanbul (Turkey).
- 2001: M.B.A. - Bilkent University, Master of Business Administration - Marketing track (AACSB accredited), Ankara (Turkey).
- 1999: B.Sc. - Middle East Technical University, Metallurgical, and Materials Engineering (ABET accredited), with Honours Degree (ranking 5th), Ankara (Turkey).
2021: Full Professor of Marketing, emlyon business school, Lyon (France).
- 2017 - 2018: Full Professor of New Media, Faculty of Communication, Bahcesehir University, Istanbul (Turkey).
- 2018 - 2021: Associate Professor (Docent) of Business Administration, School of Business and Economics, Linnaeus University, Kalmar (Sweden).