Sara BELGHITI

Associate Professor

Phd program ESCP Europe

Marketing

Research topics

1. Consumer Culture Theory

2. Shopping experience

3. Phygital shopping experience

4. Ethnomarketing

5. Retailing

6. Smart retailing

7. Omnichannel retailing

8. Digital Marketing

Associations

  • AFM (Association française du Marketing)
  • AMA (American Marketing Association)