Associate Professor

Phd program ESCP Europe



I am bent on transmitting and supporting students in their learnings until they move ahead on a chosen professional path which truly resonates with what they desire. With a passion for experiential marketing and connected distribution, I am relentlessly investigating the relationship between man and technology and its integration into sale environments. The concept I have been promoting for several years now is that of “phygital shopping experience”, born from the physical and digital components merged in one and a same time-space: the Point of Sale. I am part of a CCT (consumer culture theory) approach and calls on the ethnomarketing research method.

2019: Phd program ESCP Europe – Paris I Sorbonne. Thesis: “The phygital shopping experience: the teachings from an educative approach with multiple case studies”
  • 2012: Grande Ecole Master ESCP Europe (London – Madrid – Paris)
  • 2007: Preparatory classes CPGE – Lycée Janson De Saily – Paris
2019 - Now: Assistant Professor at emlyon business school
  • 2017- 2018: Teaching and research at the University of Paris- Est Créteil / IAE Gustave Eiffel
  • 2015- 2016: Teaching and research at the University of Paris-Est Marne-la-Vallée