I am a Professor Emeritus in B2B Marketing at emlyon business school.
My work in the area of B2B marketing focuses on offering strategies, business marketing and solution sales.
I am one of the founder members of the IMP Group.
1978: MBA - emlyon business school, France
- 1976: Ph.D. in Chemistry - Universityé Claude Bernard Lyon I et Institut National des Sciences Appliquées, Lyon, France
- MSc in Chemistry
2012 - Now: Professor at the Markets and Innovation department
- 2008 - 2012: Head of Markets and Innovation department - emlyon business school, Ecully, France
- 2001 - 2004: Associate Dean of Research - emlyon business school, Ecully, France