Massimo AIROLDI
Assistant Professor
Research center : Lifestyle et AIM Value
Research topics
1. Digital consumer cultures and their transformations
2. How digital platforms, algorithms and technostructures affect consumption practices
3. How to study social phenomena and markets through digital data: methodological and epistemological issues in qualitative, quantitative and Big Data research
4. Social distinction, cultural taste and symbolic boundaries in the digital age
5. The role of situational factors in consumption practices
Prices and awards
Publications
Harju, Lotta K., Rokka, Joonas, Magalhães Lopes, Maíra, Airoldi, Massimo, Raïes, Karine. 2021. Employee Well-Being Profiles During Covid-19 Lockdown: A Latent Profile Analysis of French and UK employees. Frontiers in Psychology, 12 : 9 p.
Airoldi, Massimo. 2021. The techno-social reproduction of taste boundaries on digital platforms: The case of music on YouTube. Poetics, FORTH
Airoldi, Massimo. 2021. Digital traces of taste: Methodological pathways for consumer research. Consumption Markets & Culture, 24 (1) : 97-117 p.
Barisione, Mauro, Michailidou, Asimina, Airoldi, Massimo. 2019. Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 22 (8) : 1145-1164 p.
Airoldi, Massimo. 2018. Ethnography and the digital fields of social media. International Journal of Social Research Methodology, 21 (6) : 661-673 p.
Molteni, Francesco, Airoldi, Massimo. 2018. Integrare survey e big data nella pratica della ricerca. Sociologia e Ricerca Sociale, 116 : 103-115 p.
Airoldi, Massimo, Gambetta, Daniele. 2018. Sul mito della neutralità algoritmica= On the myth of algorithmic neutrality. The Lab's Quarterly, XX (4) : 25-45 p.
Airoldi, Massimo. 2016. Studiare i «social media» con i «topic models»: Sanremo 2016 su Twitter. Studi Culturali, 2016 (3) : 431-448 p.
Airoldi, Massimo, Beraldo, Davide, Gandini, Alessandro. 2016. Follow the algorithm: An exploratory investigation of music on YouTube. Poetics, 57 : 1-13 p.
Arvidsson, Adam, Caliandro, Alessandro, Airoldi, Massimo, Barina, Stefania. 2016. Crowds and Value: Italian Directioners on Twitter. Information Communication & Society, 19 (7) : 921-939 p.
Splendore, Sergio, Caliandro, Alessandro, Airoldi, Massimo. 2016. Twittare le news: giornalisti hard e testate soft. Uno studio di caso di tre redazioni. Comunicazione Politica, 2016 (1) : 87-106 p.
Airoldi, Massimo. 2015. You might also be interested in: recommender algorithms and social imaginary, the case of YouTube = Potrebbe interessarti anche: recommender algorithms e immaginario, il caso YouTube. Im@go, IV (6) : 132-150 p.
Academic articles
Airoldi, Massimo. 2021. Machine Habitus: Toward a Sociology of Algorithms. Cambridge : Polity, 200 p.
Natale, Paolo, Airoldi, Massimo. 2017. Web & social media: Le tecniche di analisi. Santarcangelo di Romagna : Maggioli Editore, XXI-169 p.
Books
Rokka, Joonas, Raïes, Karine, Harju, Lotta K., Magalhães Lopes, Maíra, Airoldi, Massimo. 2020. Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante ?. The Conversation France
Rokka, Joonas, Airoldi, Massimo. 2018. Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past. The Conversation
Press articles
Communications & Seminars Top
- “Digital Consumer Culture Theory”, roundtable at CCTC 2018, SDU, Odense. June 2018, 29.
- “Digital Traces of Musical Taste. Taste Publics, Taste Regimes & Digital Methods”, conference presentation at Taste Research Day, emlyon business school, Lyon. April 2018, 25.
- “Making sense of digital data using Visual Network Analysis”, seminar, Digital Research Methods Workshop, Lifestyle Research Center, emlyon business school. Dec 2017, 5.
- “Algorithmic Lifestyles”, conference presentation, Digital Lifestyles Research Day, Lifestyle Research Center, emlyon business school. Dec 2017, 4.
- “Belonging without believing? A digital investigation of a Church without God”, conference presentation, ISSR 2017, University of Lausanne. July 2017, 4. With F. Molteni.
- “Reading Wittgenstein between the Texts”, conference presentation, Distant Reading and Data-Driven Research in the History of Philosophy, University of Turin, Jan 2017, 17. With M. Santoro, E. Riviera.
- “Tastes and reception practices of Italian music listeners on YouTube”, conference presentation, YouTube Conference 2016, Middlesex University, London. Sep 2016, 23.
- “Using social media data in political and cultural studies”, seminar, PomLab, Università degli Studi di Milano. Jun 2016, 16.
- “Youtube and the user-generated music categories”, conference presentation, IASPM International Conference, Erasmus University Rotterdam, Erasmus School of History, Culture and Communication. Nov 2014, 6-7. With A. Gandini, D. Beraldo.
- “Ethnography and the Digital Field: between Text and Context”, conference presentation, ESA Midterm Conference “#ethnography: Trends, Traverses and Traditions”. Universiteit Van Amsterdam, Amsterdam Institute for Social Science Research. Aug 2014, 27-29.
- “Digital Ethnography: A toolbox for investigating online consumer tribes”, seminar, Copenhagen Business School, Mar 2012, 21-22. With A. Caliandro.